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Target Beauty

Role: Art Direction

Target wanted to showcase the latest beauty products in an editorial style experience that was different from their usual category landing pages. The goal was to inspire and educate customers to shop specific beauty vendors that bought into the program.

Using all vendor supplied images, my team created a landing page with easy navigation buckets where the user could dive deeper into the specific category of their choice. Each category page took a fashion-magazine design approach to the layout, and provided tips and videos on getting the most from the products.