“Big Deals are a Big Deal Here” is Zulily’s latest TV campaign featuring a busy mom proudly showing off the perfect holiday gifts—that she got from Zulily—for everyone on her list, and all at a great price. The spot is infused with color and personality, with a playful tone and dialogue to reflect the type of “fun shopping” that Zulily provides. The 10 second social vignettes show off Zulily’s unique offering of big brands and unique finds.